Sitting in a waiting area above the tradeshow floor, I watched the forklift drivers deliver crates and boxes to small groups who were waiting to transform their rented cement floors into inviting marketing endeavors for the next day\’s expo opening, hosting seven thousand conference attendees. A microcosm of differing work styles, I found it fascinating […]
Many boomer business owners think they\’re good at what they do, and they\’re right. The problem is that a lot of other boomer entrepreneurs are, too. Competence and even excellence are only one part of the successful entrepreneurial equation. In a crowded marketplace, how will you differentiate yourself? The short answer is positioning, which basically […]
The most sabotaging word in the English language and therefore, in the Battle of the Bulge, is the word TRY. The implicit possibility of failure is always there. You\’ve left yourself a loophole and somewhere in the back, or the front, of your mind you may hear a little voice saying, You might not, you […]
…by Suzanne Falter Barnes For many Net marketers, marketing is a love-hate relationship. We love the traffic and sales that a good push brings … but we have to force ourselves to do it. So lately, I\’ve been looking for systems anyone can implement that get the job done while you\’re pursuing other interests. The […]
“There is more to life than increasing its speed” Gandhi I love the feeling of the word summer. Playtime is expected and we are even given more light. Whether our children are at home or away , I think we need to plan our own playtime , which of course all of us know, but […]
If you build it, they will come…but you have to let them know it\’s there, provide directions, and give them an incentive to make the drive. No matter how fantastic your service, or phenomenal your product, you can\’t sell something to people who don\’t know it exists. Some fundamental Ps of Promotion include: Assess what\’s […]
I press toward the goal for the prize of the upward call of God in Christ Jesus. – Philippians 3:14 nkjv I don\’t drive on the interstate often. Recently I had a meeting to attend which necessitated a forty-minute drive on the highway. Before backing out of the garage, I strapped my seatbelt, adjusted my […]
June . . . weddings, graduations, and Father\’s Day. Days of joy for you and your family. But as a Baby Boomer woman, do you find yourself once again sandwiched between celebration and obligation? If so, perhaps it\’s time to invite others into your sandwich! When I visited my mother in the nursing home on […]
For the past couple of months, we\’ve been talking about the risk factors for heart disease. This month we\’ll discuss cigarette smoking. We all know the dangers of smoking, but for some, it is really hard to quit. That is especially true for women. Women have a harder time quitting than men. No one is […]
As adults begin to confront their mortality, and the daily rat race has faded into the background, religion and spirituality often become more front and center in their lives. A recent Newsweek survey found that 56 percent of those aged 40 – 59 described themselves as both religious and spiritual, and this percent increased to […]
