Tuesday, April 25, 2017
Categories of Fashion & Beauty

5 Key Reasons Why Fashion Designers Should Be Excited to Design for Women over 50

April 1st, 2016

By Karen Mathis for the NABBW Just because women hit 50+ years, doesn’t mean they (we) should no longer be targeted as fashion consumers. Why? There are millions of women 50+ in need of great clothing for their active and busy lives. The clothing businesses can always use more profits. #1 There’s A Very Large Number of Us According to the U.S. Census, there are 77 Million Baby-Boomers. Women make up approximately 50%, (inc.com). Forbes magazine and others write about it, “Women represent the largest market opportunity in the world,” (Forbes.com). #2 We have active, busy lives and need fashion... Read More

Should Style As You Age Become Theatrical Costume?

June 5th, 2012

Should Style As You Age Become Theatrical Costume? By Sherrie Mathieson NABBW’s Fashion and Style Expert  Read More

Summer bags can be stylish,inexpensive, and eco-friendly…

July 8th, 2011

Summer bags can be stylish,inexpensive, and eco-friendly… By Sherrie Mathieson NABBW’s Fashion and Style Expert  Read More

Going On Vacation and Want Stylish Comfort?

April 6th, 2011

Going On Vacation and Want Stylish Comfort? By Sherrie Mathieson NABBW’s Fashion and Style Expert  Read More

Schuman’s New Book, “The Sartorialist” Is a Fun Read, Thoughtful Gift

January 12th, 2011

Schuman\’s New Book, “The Sartorialist” Is a Fun Read, Thoughtful Gift By Sherrie Mathieson NABBW’s Fashion Expert  Read More

Style: Keeping Covered Yet Gorgeous for Dressy Holiday Parties

December 15th, 2010

Style: Keeping Covered Yet Gorgeous for Dressy Holiday Parties By Sherrie Mathieson NABBW’s Fashion Expert  Read More

“In your face” style is getting more outrageous..for some it\’s always Halloween.

October 31st, 2010

By: Sherrie Mathieson Lady Gaga is getting what she thrives on –attention– no matter how in “bad taste” it gets. The “Meat” outfit she recently wore to the MTV Music Video awards is a perfect example. Somehow if someone is outrageously talented we tend to forgive them (i.e. Cher or Elvis)–it becomes part of their persona. But to my eye (and sensibilities) it seems that being scandalous is the short cut many entertainers take to get sure-fire headlines. “Bad PR is better than no PR”–the PR folks say. What troubles me Is the message it... Read More

“Six Easy Pieces”, Shopping Diet is All About Less-is-More

September 22nd, 2010

As a style consultant I believe it\’s my job to be the arbiter of worthwhile purchases. “To buy,or not to buy?” that is the question. At the start, all my clients need a core wardrobe which includes a variety of accessories ( bags and shoes). But after several years of perfecting and adding to the original “six easy pieces” (it\’s really more like 20 ) with lots more detail (jewelry etc) we always reach a point when we recognize that we are now acquiring beautiful things for the sheer fun of it , for the thrill of having something new (and hopefully different... Read More

Who wears short shorts? Or rather who should wear short shorts?

July 12th, 2010

Due to the incredible heat and humidity lately–I\’ve envied every gal who could still wear the most abbreviated variety–and do so appropriately. But alas, I\’m of the age where I need to summon self discipline and good judgement– and find cool clothing that serves me well these summer days. Here are some of the points I want to make. I think shorts are great for hot weather–but the appropriateness factor looms large. Age and physique are both important . A very young woman can get away with shorties (short shorts)– Still there is a point of indecency... Read More

Shopping for eyeglasses?

June 14th, 2010

When I turned forty (-exactly on the dot!) I needed eyeglasses. Rather than despair–I was happy. Since I was a little girl I wanted #1-long hair (finally grew it at 40-ish) #2-pierced ears (accomplished at age 16), and #3, believe it or not–glasses! Today I go shopping every few years (my husband in tow for his opinion) for an “everyday pair.” I do this for clients often –because selection and observation by a critical and stylishly fluent consultant (hopefully me) –sure helps. They know that their glasses may be the first accessory people notice–for obvious... Read More