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Thursday, March 23, 2017
NABBW - National Association of Baby Boomer Women

5 Key Reasons Why Fashion Designers Should Be Excited to Design for Women over 50

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By Karen Mathis for the NABBW Just because women hit 50+ years, doesn’t mean they (we) should no longer be targeted as fashion consumers. Why? There are millions of women 50+ in need of great clothing for their active and busy lives. The clothing businesses can always use more profits. #1 There’s A Very Large Number of Us According to the U.S. Census, there are 77 Million Baby-Boomers. Women make up approximately 50%, (inc.com). Forbes magazine and others write about it, “Women represent the largest market opportunity in the world,” (Forbes.com). #2 We have active, busy lives and need fashion... (Read More ...)

Should Style As You Age Become Theatrical Costume?

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Should Style As You Age Become Theatrical Costume? By Sherrie Mathieson NABBW’s Fashion and Style Expert  (Read More ...)

Going On Vacation and Want Stylish Comfort?

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Going On Vacation and Want Stylish Comfort? By Sherrie Mathieson NABBW’s Fashion and Style Expert  (Read More ...)

Schuman’s New Book, “The Sartorialist” Is a Fun Read, Thoughtful Gift

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Schuman\’s New Book, “The Sartorialist” Is a Fun Read, Thoughtful Gift By Sherrie Mathieson NABBW’s Fashion Expert  (Read More ...)

Style: Keeping Covered Yet Gorgeous for Dressy Holiday Parties

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Style: Keeping Covered Yet Gorgeous for Dressy Holiday Parties By Sherrie Mathieson NABBW’s Fashion Expert  (Read More ...)

“In your face” style is getting more outrageous..for some it\’s always Halloween.

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By: Sherrie Mathieson Lady Gaga is getting what she thrives on –attention– no matter how in “bad taste” it gets. The “Meat” outfit she recently wore to the MTV Music Video awards is a perfect example. Somehow if someone is outrageously talented we tend to forgive them (i.e. Cher or Elvis)–it becomes part of their persona. But to my eye (and sensibilities) it seems that being scandalous is the short cut many entertainers take to get sure-fire headlines. “Bad PR is better than no PR”–the PR folks say. What troubles me Is the message it... (Read More ...)

“Six Easy Pieces”, Shopping Diet is All About Less-is-More

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As a style consultant I believe it\’s my job to be the arbiter of worthwhile purchases. “To buy,or not to buy?” that is the question. At the start, all my clients need a core wardrobe which includes a variety of accessories ( bags and shoes). But after several years of perfecting and adding to the original “six easy pieces” (it\’s really more like 20 ) with lots more detail (jewelry etc) we always reach a point when we recognize that we are now acquiring beautiful things for the sheer fun of it , for the thrill of having something new (and hopefully different... (Read More ...)

Who wears short shorts? Or rather who should wear short shorts?

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Due to the incredible heat and humidity lately–I\’ve envied every gal who could still wear the most abbreviated variety–and do so appropriately. But alas, I\’m of the age where I need to summon self discipline and good judgement– and find cool clothing that serves me well these summer days. Here are some of the points I want to make. I think shorts are great for hot weather–but the appropriateness factor looms large. Age and physique are both important . A very young woman can get away with shorties (short shorts)– Still there is a point of indecency... (Read More ...)

Shopping for eyeglasses?

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When I turned forty (-exactly on the dot!) I needed eyeglasses. Rather than despair–I was happy. Since I was a little girl I wanted #1-long hair (finally grew it at 40-ish) #2-pierced ears (accomplished at age 16), and #3, believe it or not–glasses! Today I go shopping every few years (my husband in tow for his opinion) for an “everyday pair.” I do this for clients often –because selection and observation by a critical and stylishly fluent consultant (hopefully me) –sure helps. They know that their glasses may be the first accessory people notice–for obvious... (Read More ...)

When it comes to style, is there too much freedom?

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Lucky for too many–the “fashion police” is merely a media fabrication. But admittedly as I sat in a NYC subway today, I was astonished at how inured society is to bad taste. I seemed to be the only one who gazed at the half-naked woman (in her early 40s perhaps and at least 200 lbs). She lazily sipped her drink and was oblivious to my stare. She was wearing a black bra that left 5″ of voluptuous cleavage exposed. A black spandex dress sausaged what could not be contained. Upon exiting at 50th and 7th–low and behold was another vision– that surely tempted fate.... (Read More ...)