Thursday - November 30, 2023

Tour Business\’ Dual Goals: Build Memories and Fight Alzheimer\’s Disease

July 7th, 2013

Tour Business\’ Dual Goals: Build Memories and Fight Alzheimer\’s Disease By Donna West for the NABBW The idea that I might lose my identity and all of my memories is terrifying. I lost my father to Alzheimer’s Disease. My Father and Mother were my favorite travel companions. I have priceless memories of sitting in our living room and lingering over our pictures together, remembering the great times those snapshots captured for us. I witnessed the ravages of Alzheimer’s first-hand as I slowly lost my father. I didn’t get it at first, why his personality was changing.  I was... Read More

Is Now Really a Good Time for Those Over the Age of 50 to Start a Business?

July 19th, 2010

Today you hear more and more about people starting their own businesses. According to a study reported by the Ewing Marion Kauffman Foundation, adults ages 55 to 64 are the group most likely to do so. The volatile economy and depreciated retirement accounts are just a few of the reasons some people who may have never before considered starting their own business are now doing so. They want to shore up their nest eggs, supplement retirement income or avoid returning to the corporate world for a job. But is now the right time to get started? Well, it depends . . . on what type of business you... Read More

Are you still singing “The Economy is Slow” Blues?

December 29th, 2009

Over the last few days I have had several conversations with friends and clients about their businesses. Many are thrilled with the fact business is picking up while others immediately go into, “The economy is still slow. That\’s why my business isn\’t picking up.” For some, The Economy is Slow song may be one they have been singing for so long they don\’t even realize how often they might be affirming this way of thinking. The fact is, in many industries things are picking up. For some of us, we never felt a dip at all in the last year. Actually, there are some entrepreneurs... Read More

An Often Overlooked Step in Information Product Development

December 29th, 2009

Many experts enhance their product offerings with high quality services. Regardless of what you make available to your market, you need to take one very important step. Before you invest time, money or effort into product development make sure you understand the needs of your market. You must have enough information to address these needs. The more you know the more focused you will be on what solutions you create by way of products and services. Pay attention to what your customers/clients are asking for. You can determine what your market wants by studying your own market, studying your competitors’... Read More

Making Sales Stick; A Simple Strategy Guaranteed to Increase Your Success

December 10th, 2009

One of the greatest concerns for those who do sell online is how to make sales stick and minimize refunds. Selling someone a product or service is one thing. Making it stick is something else. If you’ve been doing business online for any length of time, you know that making your sales stick and minimizing refunds is essential to your success and your profit margin. Some experts have very few refund requests, while others have a high number. Years ago I heard a very, very well known expert say, “If you’re not getting a lot of refunds, you’re not selling hard enough.” To say I was disappointed... Read More

Give me your internet marketing services for free!

November 30th, 2009

The more visible you become in your market, the more you will have people who assume you have an extra few minutes to address their questions – for free. If you don\’t learn how to handle this from the start, it can easily get out of control. You can end up spending more time addressing the concerns of people who have no intention of paying you to the detriment of those who do. Learn how to stop this before it gets out of control. Last evening, I had the good fortune of having dinner with my sister who is visiting from California. Over sushi we talked about how grateful we each are for... Read More

Thou Shalt Be Awesome and 9 More Commandments
for Mid-career Women Who Want to Get Noticed

September 17th, 2009

Feeling a little lost in the crowd? Need a little juice to revive your flagging career? Here are ten commandments to jump-start your engine: Be awesome! Remind yourself of how terrific you are. And while you\’re at it, remind other people from time to time. If you\’re not feeling it, make a list of your accomplishments and read it every day. You\’re proud of your accomplishments, aren\’t you? You don\’t need to boast, but from time to time, you can mention your achievements. Remember, what you project is what people believe and remember. Smile. Often. Nod to strangers... Read More

7 Traits of Women Entrepreneurs

June 23rd, 2009

The first wave of baby boomer women, now in their 50s and early 60s, are embracing the idea of striking out on their own as entrepreneurs. Many are looking for an “encore” career where they can pursue what they care about and generate an income for the second half of life. First, here is my definition of an entrepreneur: “An entrepreneur is someone who sees an opportunity to be in business for herself and takes it. She creates something that did not exist before and takes the risk required to do so.” Based on my personal observation of many women in midlife who get the entrepreneurial call,... Read More

Call-to-Action Websites: 3 of the Most Important Tips for Effective Book Author Websites

February 23rd, 2009

Call-to-action book author websites motivate website visitors to start a relationship with the book author and then progress to buying the author\’s book(s). In order to have an effective call-to-action website, you need: 1. A domain name that supports your book. The domain name must be memorable, spelled easily and a .com. (People try .com first if they\’re looking online for a specific website. If you get a domain name with .biz or .net, your online marketing efforts may send potential book buyers to other websites.) And, most importantly, the domain name must directly relate... Read More

Who is Really in Control?

February 19th, 2009

A good sales person knows how to negotiate. But do they go too far when trying to get more money out of their company that offers them job security and already a salary most sales people would line up for, especially in this down market? After all, most of us are watching our dollars and cannot afford to give every last dime to an employee at the risk of operating at a loss. “S” as I will refer to her, is a sales person for me in one of our offices. She does a great job of networking and opening accounts. When she needed an assistant to help keep her straight, we approved this. When she needed... Read More