Tuesday - July 14, 2020


Anne Holmes NABBW’s “Boomer in Chief”

Anne L. Holmes, APRNABBW's "Boomer-in-Chief"
I was thrilled to take over the NABBW reins from founder Dotsie Bregel, and now my primary goal is to grow the membership in the association by offering more and better services. I believe that this will help take the NABBW to its next level. With such diversity among Boomer women, I recognize this as a serious challenge, but it is one I am totally prepared to embrace.
Born in the early 1950s, I am delighted to claim the title of "Boomer in Chief" for the National Association of Baby Boomer Women. I see this as proof that I am using my communications talent and training to the best of my ability – and I love that the work not only combines all the skills and talents I have acquired over a lifetime of working, but it also brings me back to my roots. Here's why:
As a student in the 70s, I took several courses in gerontology while pursuing a graduate degree in communication. I became interested in aging, and decided to do my thesis on how the media could best reach and market to "plus-50" women.
At that time, my interest in "seniors" was a bit radical, since most marketers only concerned themselves with promoting to those under 50. The 18-49 demographic – which then included Boomers -- was the most highly courted.
These days things have changed, and business owners and marketers are now starting to recognize that plus-50 women – especially Baby Boomer women -- control the nation's purse-strings. In fact, women as a whole control almost 60% of the nation's wealth and make most of the consumer purchasing decisions these days, including:
91% of homes
60% of automobiles
51% of consumer electronics
Not to mention that today women control will likely inherit and manage even more wealth in the future, given that women outlive men by an average of 5 years.
Steve and I have been married for almost 25 years and have actually worked together for the last 15 years. People always ask us how we manage to work and live together 24/7. It's easy: "We divide the responsibilities: he's the tech guy, while I'm the writer. He looks out for male Boomer interests, while I focus on things female… It works out very well."
"Perhaps one of my best credentials in taking over as "boomer in chief" at NABBW and Boomer Women Speak, is that I am a fairly typical Baby Boomer Woman, and thus know a lot about what we are all encountering these days. I have true empathy for what all of us are experiencing. Among my life experiences:
Downsized, job loss and the subsequent financial challenges
Chronic illness (Type 2 Diabetes and Sleep Apnea)
Caring for distant parents with health challenges
Married, divorced, working single mom, remarried
Empty nest
Boomerang kid
Midlife crisis
Life reinvention
Started my own business
Wrote a book
Spiritual awakening
"In other words, I know what makes us Boomers. And I not only champion us, I take offense at those who would call us "unrealized," or infer that we Baby Boomers have not lived up to our country's expectations. After all, we Boomers have always been about blazing new trails, and we're not done yet!! Having tackled civil rights, women's rights, gay rights, then reinvented what makes up a family, and what the work environment looks like, our current task, in my opinion, is to restructure retirement."

Anne's Recent Content

  • All
  • Reviews
  • Expert Columns
  • News
  • Events
  • Member Articles
  • Boomer Women's World
  • Weekly Update


  • Boomers Nip N Tuck it in the Bud!

Elder Care

  • How to Avoid 14 Common Eldercare Pitfalls

    Caregivers: It is Important To Care For Yourself!

    Making Elder Care Decisions by Choice and Not by Crisis

  • Caring for Aging Parents: All I'm Trying To Do Is Help!

    Leave a Legacy, Not a Mess:What every baby boomer woman and her parents need to know about pre-planning for the end of life


  • Building Your Brand by Writing a Book


  • Fit and Fashion


  • How to Achieve Success in a #MeToo World

    A Conversation with Alicemarie O’Neill, author of the book, “The Formula: Seven Steps for Healing from Depression and Manic Depression”

    Finding the ME in Menopause

  • Making the DASH Diet Work for You

    Menopause in an Hour

    Overcoming Our Toxic Burden - Health Alert for Baby Boomers

  • Understanding Menopause and the Role of Hormones!

    GRAY Matters

    Midlife Body Tune Up: Nutritious, Delicious, Healthicious!

  • Importance of Laughter for Your Health

    Staying Healthy in Midlife and Beyond

    Mental and Emotional Health In Midlife Years


  • Profit from Your Thoughts! How to Generate Income with Your Blog (The Art of Finding and Signing Advertisers and Sponsors)

    Reinventing Yourself? How to Use Social Media to Build and Market Your Business

    Using Viral Marketing to Increase Online Leadership Role


  • Ultimate Relationship Turnaround Guide

    Find Your Soulmate Online in Six Simple Steps

    Linda Campanella Interview "When All That's Left of Me Is Love"

  • Dating & Relationship Success for Over 50s

    Sealing the Deal: The Love Mentor’s Guide to Lasting Love

    How to Get Back Your Sexual Mojo and Reignite Your Passion

  • Boomers: Finding Your Own True Love in 90 Days

    Climbing Your Family Tree

    Sexual Assault: A Silent Epidemic with Tragic Consequences

  • The Modern Woman's Divorce Guide for Boomer Women

    Re-entering the Dating Scene

    Beyond the Fear of Being Fabulous!

  • Getting What You Want in Life by Using the Nice Girl Philosophy

    Sex for Grownups

    Wife Abandonment Syndrome

  • Male Menopause, Irritable Male Syndrome, and Midlife, Q&A - Part II

    Male Menopause, Irritable Male Syndrome, and Midlife - Part I


  • An Insider's Guide to Estate Planning

Self Improvement

  • Own Your BS: The No Nonsense Guide to Addressing Your Female Head Talk

    SPARK! - Lee S. Irwin on How to Look and Feel 15 Years Younger

    Let It Go, Let It Flow LEADERSHIP

  • An Honest Look at the Grief Experience

    Putting the Ho Ho Back in Your Holidays… and Your Life

    An interview of NABBW Founder Dotsie Bregel

  • Boomer Holiday Survival Guide

    How to be the Hero of Your Own Life

    Do I Need a Personal Coach

  • The Match Game: Where Should I Volunteer?

    How Women Can Make the Most of the Second Half of Life

    Suddenly Young Again


  • Boomer Technical Skills


  • Finding The Perfect Travel Partner, and Boomers Traveling Safely

    Jump-Start Your Road Trip Dream


  • How to Land the Job You Love

    How to Get A Job – Again

    Baby Boomers: A Path from Job Loss to Re-Employment


  • Interview with Olfet Agrama author of, "At the Crossroad"

    The Fact and the Fiction of Grants for Writers

    Getting Published

  • Journaling Your Way to Health, Freedom, and Creativity