How to Write a Book That Invites the Reader Into Your World
Too many experts who write a book feel that the book is the same thing as their expertise or their business, as if it were a math equation like this: My book = my business No. If you think this way, you will observe the following: You will feel that your book has to be the perfect representation of everything you know about your area of expertise. You will labor longer and harder than necessary in a misguided attempt at perfection. You will be more likely to sift through years worth of notes than write something that solves a problem for your reader—for your ideal customer Do not make... Read More