Authenticity or the state of being real not only feels good, is easy to manage (let\’s face it, you don\’t have to remember who you were pretending to be!) and more importantly, it leads to new levels of awareness and growth. When you are willing to just be yourself in your relationships (business and otherwise) everyone wins because the energy vibration is much higher. When we give into the expectations of others, we begin to die. So authenticity is really about being faithful to the internal rather than external.

So many of my customers and yours really want to do business with people they like, they know, and most importantly trust. Being authentic is peaceful and profitable. Follow the four part path below to become more aware and practice authenticity:

One-Decide

Before anything and before everything comes decision. Let the universe know you are ready to be real and to grow. Trust me, you will be heard.

Two-Focus on the “Why”

After decision, remember to stop and take time for the most important question of all. Why? See chapter two for help during your journey along this part of the path.

Three-Commit and Recommit

Did I mention that you would have to decide over and over again and well, you never get to stop asking “why?” Not if you want to grow.

Four-Let the Universe Flow Through You

Ahhh. The entire reason you are taking your journey is because of this part of the path. Bliss and joy are your rewards. This part of the path is what makes being an entrepreneur somewhat of a manic experience because the highs can be addictive and all consuming. When the universe flows through you, time literally disappears and you forget about all the other parts of the path.

Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of Sheri McConnell Companies, Inc. and the president and founder of two global organizations, the Smart Women\’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001) and the Global Institute of Associations-GIA. You can visit Sheri, access her free article archive, and grab lots of free stuff at www.smartwomeninstitute.com or www.giaconnect.com. Sheri lives in San Antonio, Texas with her husband, their four children, a weenie dog, and three hermit crabs.

Sheri McConnell (www.SheriMcConnell.net) is the President and Founder of the National Association of Women Writers (www.NAWW.org). She helps women writers and entrepreneurs discover, create, and profit from their intellectual knowledge! Sheri' lives in San Antonio, Texas with her husband Seth and their four children-ages 11, 10, 6, and 3 months. Contact her at naww@onebox.com or her toll free number at 866-821-5829.