Let me first tell you that I don\’t like the term “networking.” For many boomer women, it conjures up negative memories of networking in the 80s, when you hurled business cards at 100 strangers, dumped the 100 cards you received in return into a drawer, and didn\’t truly connect with anyone. Networking has come a […]
The beauty of boomer women in business is their collective spirit of collaboration. Rather than being intimidated by a potential business competitor, boomer women will often seek out ways to cross-promote, pool resources, and support one another. They understand that there is enough business for all of us, and the more they work together, the […]
While there are numerous aspects to being a successful entrepreneur that transcend life stage, there are challenges and opportunities unique to being a boomer woman in business. Being aware of your individual perspective as a boomer entrepreneur is important because it will help you navigate your business more effectively. Unlike younger entrepreneurs, boomers have a […]
Many boomer business owners think they\’re good at what they do, and they\’re right. The problem is that a lot of other boomer entrepreneurs are, too. Competence and even excellence are only one part of the successful entrepreneurial equation. In a crowded marketplace, how will you differentiate yourself? The short answer is positioning, which basically […]
If you build it, they will come…but you have to let them know it\’s there, provide directions, and give them an incentive to make the drive. No matter how fantastic your service, or phenomenal your product, you can\’t sell something to people who don\’t know it exists. Some fundamental Ps of Promotion include: Assess what\’s […]
Many boomer women get so excited about parlaying their passions into sustainable businesses that they sometimes forget to do the legwork needed before jumping into entrepreneurship. While this process may seem tedious at first, and something that is simply delaying your dream, evaluating the marketplace, your skill set, and how the two fit together proves […]
Because a solid foundation is essential to a strong entrepreneurial start, months and sometimes even years of preparation are critical for any budding entrepreneur, let alone a savvy boomer woman such as yourself. From building up financial reserves to crafting a well-researched business plan, boomer business owners must dig the well long before they\’re thirsty. […]
Financial guru Suze Orman taught us to look at our first “money memory” from childhood to help us understand how we view and handle money in our adult lives. Now, let\’s take a look at your “childhood entrepreneur” memory, and get a sense of what your now-boomer self can learn from her inner entrepreneur. The […]
We women entrepreneurs like our work. We\’re great networkers and natural relationship-builders. We welcome the opportunity to pitch our services to a prospect. We send out one heck of a newsletter. Our customer service is the best in town. And, we\’re forever reading articles and attending seminars to educate ourselves about how to run things […]
You\’re a woman in business which, by definition, means you\’re one clever time and resource manager. You can balance the books, walk 3 miles a day, and volunteer at the blood bank in a single bound. And all while running a business. But who knew that running your business would be the easy part? Your […]
