Does Creating Your Personal Career Brand Make You Want to Cringe?
By Dumont Gerken-Owen, PhD, Certified Career Management Coach NABBW’s Women and Work Expert Would you rather eat a worm than create a personal career brand? In reality, developing a personal career brand doesn’t have to be torture because you are already living it. The fact is, you don’t create a personal brand: You discover it. Simply said, think of your personal brand as the essence of whom you are and the unique attributes only you can bring to the table. The key to a powerful brand is understanding your authentic self- the values, passions, personality preferences, knowledge... Read More