How To Avoid Getting In The Way of Your Mentoring Results By Sheri McConnell NABBW’s Entrepreneurial Publishing Expert (Read More ...)
How to Write a Book of Expert Interviews By Ronda Del Boccio One of the easiest formulas for how to write a book is to interview experts in your niche or industry and create the book. And as easy as this is to do right, it’s easy to “mess up” as well. So let me show you how to create an interview book in a way that it truly drives people back to YOU and your business. The idea of an interview book is ” slap your forehead” simple. Simply record interviews with experts or industry leaders and turn those interviews into chapters of your book. I’ve seen interview... (Read More ...)
Let me first tell you that I don’t like the term “networking.” For many boomer women, it conjures up negative memories of networking in the 80s, when you hurled business cards at 100 strangers, dumped the 100 cards you received in return into a drawer, and didn’t truly connect with anyone. Networking has come a long way, baby. Think of it as relationship-building, rather than networking, because that’s the goal: really connecting with people. Women are natural-born relationship-builders, so this is an arena where we have a serious business advantage. People do business with... (Read More ...)
The beauty of boomer women in business is their collective spirit of collaboration. Rather than being intimidated by a potential business competitor, boomer women will often seek out ways to cross-promote, pool resources, and support one another. They understand that there is enough business for all of us, and the more they work together, the greater the demand for their particular product or service. And this is a good thing…when you carefully select the women with whom you align yourself. And while there are magnificent, talented, brilliant boomer women that you’d be smart to connect... (Read More ...)
While there are numerous aspects to being a successful entrepreneur that transcend life stage, there are challenges and opportunities unique to being a boomer woman in business. Being aware of your individual perspective as a boomer entrepreneur is important because it will help you navigate your business more effectively. Unlike younger entrepreneurs, boomers have a wisdom that comes from a life lived and lessons learned. You know who you are and what you have to offer…and that it has value. You also have more work experience, as you may have been in one industry for thirty years and seen... (Read More ...)
