In Search of the Baby Boomer Generation Author: Rick Bava Reviewed for the NABBW by Anne Holmes Like Rick Bava, I am a Baby Boomer who has developed an encore career dedicated to serving the Baby Boomer generation. Unlike Bava, I did not spend two years traveling the country talking to Boomers of every stripe. This trip was a critical step, as having done so, Bava has now written what many Baby Boomer experts, myself included, I see as the definitive book on our generation. It is a core resource piece for anyone of a future generation, who seeks to understand our iconic “pig in a python” demographic... Read More