By Karen Mathis for the NABBW Just because women hit 50+ years, doesn’t mean they (we) should no longer be targeted as fashion consumers. Why? There are millions of women 50+ in need of great clothing for their active and busy lives. The clothing businesses can always use more profits. #1 There’s A Very Large Number of Us According to the U.S. Census, there are 77 Million Baby-Boomers. Women make up approximately 50%, (inc.com). Forbes magazine and others write about it, “Women represent the largest market opportunity in the world,” (Forbes.com). #2 We have active, busy lives and need fashion... Read More