Those who are making a living by way of the Internet are always on the lookout for ways to increase their visibility. The more visibility one has that builds market recognition, the more likely an expert’s credibility will increase.

Gaining visibility is actually quite simple, but not always easy. The difficult part comes when you don’t know who your market is and you seem to be spinning your wheels trying to gain visibility in front of the right potential buyers.

Before implementing any of the following marketing ideas, you absolutely must know who your market is. If you haven’t clearly defined who wants to do business with you, who wants your products and services and who is willing to pay for them, you are on an uphill climb. Etch in your mind the part about “people wanting to pay.” Many experts miss this one key element to building a successful online business.

On the other hand, when you have clearly defined your market and have prospects who are willing to spend money, the process for marketing becomes much easier and much more effective; both in time and money invested.

Once you have defined your market, you can use the following three strategies to increase visibility.

1. Media Releases – Very effective method of gaining visibility and credibility when published. You must have a well written release pertinent to the media source you are sending it to. You can distribute media releases both online and off.

A quick Internet search under media resources in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under – free online press release distribution. Numerous listings will come up. Utilizing the free services when on a limited budget can prove to be invaluable.

Prior to writing a media release, determine the following:
-Who is your target market?
-What is your target media?
-Who is the contact person at the media outlet?
-What is the timeframe for submission?
-Do you have an attention-grabbing headline?
-Do you know the who, what, when, where, why, how?
-Do you have good quotes, research and technical date if appropriate?
2. Articles – Writing articles is a great way to gain recognition as an expert in your field or specific industry. By providing practical information, you can reach targeted audiences. This can create exciting opportunities for you and your business.

You should write on what you are knowledgeable about. Make sure your information is factual. Incorrect or untrue information can come back to haunt you.

Recently I read an article by someone claiming to be an Internet marketing expert. Their article was about gaining visibility on the Net. To find out how much visibility this so called expert has I did a name search on the author. The “expert” author had only 10 postings under his name. Not very impressive when other experts have thousands of listings. The author immediately lost credibility.

3. Teleseminars – One of the most effective ways to market your product or service is to offer a complimentary teleseminar. The beauty of teleseminars is you can reach a global market for the same time and money invested for reaching a domestic market.

When you provide great information that is of interest to your market, you have become a resource before you are a vendor. By positioning yourself as a resource, you are marketing in a very unique way.

Hosting a teleseminar does not require a huge investment of money. It simply requires a focused approach with one of the main elements being to know who your are marketing to.

When you apply one of the three recommendations to your marketing mix, you will gain benefit. When you apply all three, the results can be phenomenal.

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Kathleen Gage