Tuesday - April 23, 2024

Are you still singing “The Economy is Slow” Blues?

December 29th, 2009

Over the last few days I have had several conversations with friends and clients about their businesses. Many are thrilled with the fact business is picking up while others immediately go into, “The economy is still slow. That\’s why my business isn\’t picking up.” For some, The Economy is Slow song may be one they have been singing for so long they don\’t even realize how often they might be affirming this way of thinking. The fact is, in many industries things are picking up. For some of us, we never felt a dip at all in the last year. Actually, there are some entrepreneurs... Read More

An Often Overlooked Step in Information Product Development

December 29th, 2009

Many experts enhance their product offerings with high quality services. Regardless of what you make available to your market, you need to take one very important step. Before you invest time, money or effort into product development make sure you understand the needs of your market. You must have enough information to address these needs. The more you know the more focused you will be on what solutions you create by way of products and services. Pay attention to what your customers/clients are asking for. You can determine what your market wants by studying your own market, studying your competitors’... Read More

Making Sales Stick; A Simple Strategy Guaranteed to Increase Your Success

December 10th, 2009

One of the greatest concerns for those who do sell online is how to make sales stick and minimize refunds. Selling someone a product or service is one thing. Making it stick is something else. If you’ve been doing business online for any length of time, you know that making your sales stick and minimizing refunds is essential to your success and your profit margin. Some experts have very few refund requests, while others have a high number. Years ago I heard a very, very well known expert say, “If you’re not getting a lot of refunds, you’re not selling hard enough.” To say I was disappointed... Read More

Give me your internet marketing services for free!

November 30th, 2009

The more visible you become in your market, the more you will have people who assume you have an extra few minutes to address their questions – for free. If you don\’t learn how to handle this from the start, it can easily get out of control. You can end up spending more time addressing the concerns of people who have no intention of paying you to the detriment of those who do. Learn how to stop this before it gets out of control. Last evening, I had the good fortune of having dinner with my sister who is visiting from California. Over sushi we talked about how grateful we each are for... Read More

3 Simple ways to skyrocket your online visibility

November 30th, 2009

Those who are making a living by way of the Internet are always on the lookout for ways to increase their visibility. The more visibility one has that builds market recognition, the more likely an expert’s credibility will increase. Gaining visibility is actually quite simple, but not always easy. The difficult part comes when you don’t know who your market is and you seem to be spinning your wheels trying to gain visibility in front of the right potential buyers. Before implementing any of the following marketing ideas, you absolutely must know who your market is. If you haven’t clearly... Read More

How to Best Utilize Community Forums to Gain Expert Status and Market Position

August 7th, 2008

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The Truth About Making Money On the Internet – What Every Small Business Owner Must Know To Achieve Maximum Success

March 27th, 2008

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