Maybe you received the email offering cash in exchange for testing the Microsoft/AOL email tracking system. Or you heard that theaters were using subliminal advertising to increase sales of popcorn and soft drinks. Maybe it was the “buy one, get one free” Porsche promotion that caught your attention, or the warning that reusing plastic water […]
Involved in an expensive developmental workshop, Chad volunteered first when the facilitator queried the group about their objectives. It was the morning session of a weekend event that a friend of mine was conducting, and she\’d asked me to sit-in. So, on a Saturday morning when I\’d normally be sleeping, I found myself listening to […]
Henry Ford is reported to have quipped, “Why is it that I always get the whole person when what I really want is a pair of hands?” The 21st century version doesn\’t sound quite like that, but its essence prevails in plenty of workplaces. The functional equivalent of Ford\’s thinking is housed in statements from […]
As a frequent conference speaker, I take advantage of other presentations when my schedule allows. So, I was delighted recently, with three hours to spare before heading to the airport, to hear best selling author of Built to Last, Jim Collins, address an Atlanta group. It was the story he told about interviewing management guru, […]
While there are numerous aspects to being a successful entrepreneur that transcend life stage, there are challenges and opportunities unique to being a boomer woman in business. Being aware of your individual perspective as a boomer entrepreneur is important because it will help you navigate your business more effectively. Unlike younger entrepreneurs, boomers have a […]
Seated at the table next to me at a fast food restaurant, I couldn\’t help hearing the lack of conversation between a young woman and a younger uniformed man, clearly employees of the establishment. “You need to take pride in your work,” she told him. There was no response. “I told you last week, to […]
Many boomer business owners think they\’re good at what they do, and they\’re right. The problem is that a lot of other boomer entrepreneurs are, too. Competence and even excellence are only one part of the successful entrepreneurial equation. In a crowded marketplace, how will you differentiate yourself? The short answer is positioning, which basically […]
Sitting in a waiting area above the tradeshow floor, I watched the forklift drivers deliver crates and boxes to small groups who were waiting to transform their rented cement floors into inviting marketing endeavors for the next day\’s expo opening, hosting seven thousand conference attendees. A microcosm of differing work styles, I found it fascinating […]
If you build it, they will come…but you have to let them know it\’s there, provide directions, and give them an incentive to make the drive. No matter how fantastic your service, or phenomenal your product, you can\’t sell something to people who don\’t know it exists. Some fundamental Ps of Promotion include: Assess what\’s […]
You may have seen this headline or heard about it on the news: “Sex, Shopping and Gambling All in a Day\’s Work.” It was generated by an Interior Department report, citing compelling numbers from an investigation that discovered one million log entries involving 7700 employees visiting auction, gaming, gambling and sex sites on company time. […]
