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7 Traits of Women Entrepreneurs

June 23rd, 2009

The first wave of baby boomer women, now in their 50s and early 60s, are embracing the idea of striking out on their own as entrepreneurs. Many are looking for an “encore” career where they can pursue what they care about and generate an income for the second half of life. First, here is my definition of an entrepreneur: “An entrepreneur is someone who sees an opportunity to be in business for herself and takes it. She creates something that did not exist before and takes the risk required to do so.” Based on my personal observation of many women in midlife who get the entrepreneurial call,... Read More

Mastering Marketing Know-How for Boomer Business Owners

March 18th, 2008

Other Episodes January 1, 1970 Using Viral Marketing to Increase Online Leadership Role Listen January 1, 1970 Reinventing Yourself? How to Use Social Media to Build and Market Your Business ... Read More

Boomer Entrepreneur: Creating Your Business Vision Statement

March 6th, 2008

Other Episodes August 7, 2008 How to Best Utilize Community Forums to Gain Expert Status and Market Position Listen August 7, 2008 Building Your Brand by Writing a Book ... Read More