Friday - February 23, 2024

7 Traits of Women Entrepreneurs

June 23rd, 2009

The first wave of baby boomer women, now in their 50s and early 60s, are embracing the idea of striking out on their own as entrepreneurs. Many are looking for an “encore” career where they can pursue what they care about and generate an income for the second half of life. First, here is my definition of an entrepreneur: “An entrepreneur is someone who sees an opportunity to be in business for herself and takes it. She creates something that did not exist before and takes the risk required to do so.” Based on my personal observation of many women in midlife who get the entrepreneurial call,... Read More

Mastering Marketing Know-How for Boomer Business Owners

March 18th, 2008

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Boomer Entrepreneur: Creating Your Business Vision Statement

March 6th, 2008

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