By Dumont Gerken-Owen, PhD, Certified Career Management Coach  NABBW’s Women and Work Expert Would you rather eat a worm than create a personal career brand? In reality, developing a personal career brand  doesn’t have to be torture because you are already living it. The fact is, you don’t create a personal brand:  You discover it. Simply said, think of your personal brand as the essence of whom you are and the unique attributes only you can bring to the table.  The key to a powerful brand is understanding your authentic self- the values, passions, personality preferences, knowledge... Read More

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