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“Going green” or environmentalism is a social movement that seeks to influence the political process by lobbying, activism, and education in order to protect natural resources and ecosystems.

An environmentalist is a person who may speak out about our natural environment and the sustainable management of its resources through changes in public policy or individual behavior by supporting practices such as not being wasteful. In various ways (for example, grassroots activism and protests), environmentalists and environmental organizations seek to give the natural world a stronger voice in human affairs.

NABBW Associate Diane MacEachern is passionate about empowering consumers — especially women — to use their marketplace clout to protect the environment. She is the author of the book, “Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World,” and writes about going green in her monthly column for the NABBW.

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