In their “Third Quarterly Boomer Report” (April 2008), AARP and Focalyst detailed a number of fascinating facts and insights about this age group. A few of these nuggets:

1. “71 percent of Boomer women believe that they look and feel younger than most people their age.”

2. “44% of Boomers and Matures might buy more technology products if they were easier to use.”

3. “Over 19 million consumers ages 43+ have goals to continue their education.”

4. “73% of Boomers and Matures read local newspapers – the most frequently used media among this demographic.”

5. “Only 1 in 10 Boomers say they will stop working entirely once they reach retirement age.”

6. “68% of all Boomers and Matures agree that ‘everyone should age naturally’ – but a third of those are also planning to buy anti-aging products.”

7. “According to the American Society of Plastic Surgeons, 65% of facelifts and 50% of Botox treatments in 2006 were for people between the ages of 41 – 60.”