Re-Branding Yourself After Age 50: Re-Charge your Career, Start a Business or Achieve More Professional Success in Midlife Author: Marva L. Goldsmith, AICI, CIP Website: http://www.branding50.com Reviewed by: Anne Holmes for the NABBW Like it or not, as Marva Goldsmith makes clear at the beginning of this book, we have all been branded! We’ve been branded in our careers, in the business marketplace, and even among our family and friends. But the crucial thing you need to think about is who created your brand – and how did it happen? Was it the result of your own careful strategic planning or... (Read More ...)
Author: Carolyn Howard-Johnsonwww.frugalretailing.blogspot.com Reviewed By: Anne Holmes These days it seems like everybody and their sister either has a blog or is on Facebook, Twitter or LinkedIn –or all of the above – and talking about how great social media is and how much money you can make using these social marketing techniques. If you haven’t jumped on the bandwagon yet or if you have, but haven’t figured out how to make any money as a result, don’t despair. It’s not too late to learn how to use these new media techniques to build profitability! Carolyn... (Read More ...)
Author: Carolyn Howard-Johnsonwww.frugalretailing.blogspot.com Reviewed By: Anne Holmes Are you a frustrated retailer, trying to figure out how to use in-store promotions to build both profitability and excitement? Carolyn Howard-Johnson, author of the multi award-winning “How To Do It Frugally” book series comes to your rescue with a trio of new books targeted at retailers who are looking fore ways to beat out competitors and make their stores the “go-to” place in your community. A Retailer’s Guide to Frugal In-Store Promotions: How to Increase Profits and Spit in the Eyes of... (Read More ...)
Author: Carolyn Howard-Johnsonwww.frugalretailing.blogspot.com Reviewed By: Anne Holmes These days it seems like everybody and their sister either has a blog or is on Facebook, Twitter or LinkedIn –or all of the above – and talking about how great social media is and how much money you can make using these social marketing techniques. If you haven’t jumped on the bandwagon yet or if you have, but haven’t figured out how to make any money as a result, don’t despair. It’s not too late to learn how to use these new media techniques to build profitability! Carolyn... (Read More ...)
Author: Mary Eileen Williams, M.A., NCCwww.feistysideoffifty.com Reviewed By: Anne Holmes If you’ve tried looking for a job lately, you’ve no doubt discovered that the process of finding employment has changed significantly over the past twenty years. To be sure, some of the basics remain the same, such as: Treat everyone you meet with courtesy and respect Network, network, network – and recognize that you’ll need to spend some significant time on this aspect of your search Don’t speak ill of your former employer Be prepared with a resume and references Send thank... (Read More ...)
